In 2005 Simple System Ltd was able to demonstrate its commitment to the horse as an obligate herbivore by gaining registration for the entire range of feeds with the Vegan Society. To date it is still the only horse feed company to be registered with the Vegan Society.

Over the years the company has grown from a point where it was necessary to explain fully a concept that was alien to many people, to the present day when most of our new clients approach us from an informed position. Good results speak for themselves and referrals from customers, vets and therapists underpin the soundness of an holistic approach to feeding.

The quality and consistency of the products we source, supply and blend are very important to us. We have very strict criteria; economic, ecological and ethical factors are all considered but the special requirements of the horse are most important. We visit the majority of the farms growing feeds for us and develop an understanding with the farmers concerned, to ensure the very best standards are met. We never substitute ingredients in our blended products or use any fillers or bulking materials. We are prepared to change supplier should standards not continue to meet our criteria.

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